A half-day workshop


Who should attend: This half-day workshop is for senior managers of small to medium businesses who don’t have a PR department and want to see their company name in the local press more often. You have tried contacting the media in the past, but with little success. Either you’re fed up of sending in Press Releases that never see the light of day, or you haven’t a clue where to start. This workshop is also good for press officers who have never worked in a newspaper office.

What you will gain: By the end of the session, you will have written at least one Press Release about your company. You will understand how to package your good news in a format that’s most likely to get past the News Editor’s ‘delete’ button. And you’ll come away with a series of top tips to help you get your good news noticed in future. The session includes discussion, presentations and practical exercises.

Who is delivering this course: Anita Syvret is the Director of SyvretMedia and an award-winning journalist. She was Editor of the Gloucestershire Echo in Cheltenham for 18 years until 2008 and has 30 years’ experience in the regional newspaper industry. She is an entertaining speaker and a lively trainer.



The background

  • Overview of the current climate in the regional press
  • Why bother with a press release?

What do journalists want?

  • What makes a good story?
  • Advertorials vv editorial

Compiling your own press release

  • Content
  • Structure and length
  • Do’s and don’ts
  • Pictures

Delivering the goods

  • When to issue a press release and to whom
  • Deadlines: do they matter?
  • Embargos: do they work?
  • Exclusives: do they help?

The follow-up

  • What to expect when you’ve sent a press release
  • What to do if the paper ‘gets it all wrong’

To book: Please email, call Anita Syvret on
07718 152153(m), or 01242 228539 if you'd like to know more about this seminar.


SyvretMedia - Cheltenham Phone: 01242 228539