Our Approach

We can do all your PR for you – and we'll also teach you how to handle it yourselves.

Once the mystery of how to get your name in the newspaper or on radio is debunked, there is nothing stopping an organisation from handling its own publicity with confidence and imagination.

We explain how a news organisation works, examine why your efforts at publicity might have failed in the past, and suggest how they might succeed in future. Then we'll work with you to create a PR strategy that works for you and your business. We're hands-on at first, and can gradually train you to take up the reins yourself.

You will end up with a clear understanding of what newspapers want, what happens when your press release lands in the Newsdesk inbox - and how to protect it from the News Editor’s destruct button.

Your advertising will be far more effective with sound editorial back-up.

You will be prepared to face a publicity crisis with confidence. Better still, you will be able to avert that crisis in the first place.